I’m Martin
Find out more about me and my vision. I look forward to getting to know you.
About Me
My professional journey has not been a straight line—it has rather been a collection of people, memories, stories and cultures. From studying to become a teacher, to a PhD about museums, working as language teacher to 13 years at adidas, I’ve spent over 20 years navigating the intersection of education, history, and global marketing.
adidas and Self-employment
At adidas, I helped launch the adidasArchive into an integral part of the company, leading its communication and marketing. I then drove marketing campaigns and activations for running and specialist sports on a global and market level. In 2026, I took the leap to start my own business, fueled by my passion and belief that a person’s or brand’s most powerful asset is its story and narrative.
My Vision: Chasing Firsts
I am driven by a philosophy I call “Chasing Firsts”—the courage to look at a blank page and envision what can be done. I believe every great achievement is influenced by two ingredients: Ideas and People.
- Ideas are the spark that push campaigns, brands or teams into uncharted territory.
- People are the heart that turn these sparks into reality.
Passion, Energy and Authenticity
When these come together in a meaningful way, work starts feeling like an adventure. I thrive on curiosity, authenticity, and connection. For me, the most rewarding projects aren’t just about reaching a goal—they’re about seeing what we can become in the process.
I’m here to help you reach your potential, both being realistic and aiming for the starts – while having fun. Let’s create something amazing together.
Career Stages
Friedrich-Alexander Universität Erlangen-Nürnberg
Bayerischer Rundfunk - Munich / Nuremberg, Germany
Friedrich-Alexander Universität Erlangen-Nürnberg
Fortbildungszentrum Hochschullehre
Friedrich-Alexander Universität Erlangen-Nürnberg
adidas – Herzogenaurach, Germany
adidas – Herzogenaurach, Germany
Zurich School of Management
adidas – Herzogenaurach, Germany
adidas – Herzogenaurach, Germany
adidas – Herzogenaurach, Germany