Marketing
My Approach
Why marketing often fails to reach the customer
- Your marketing strategy lacks a common thread
- Your activation concepts don’t resonate with the customer
- Your social media posts get no results
Marketing strategies for your business
Projects
Rugby World Cup
For the 2023 Rugby World Cup in France, we brought the legendary All Blacks together with our partner O’Rugby in Toulouse.
Handball Euros
Germany served as the host for the 16th EHF European Handball Championship in 2024. The opening match between Germany and Switzerland in Düsseldorf set a spectacular world record attendance of 53,586 spectators.
Roland Garros Tennis Activation
As part of Roland Garros 2025, the iconic Grand Slam tournament in Paris, we organized a premium event for tennis partners from across Europe to launch the new adidas Ubersonic 5.
“If it scares you, it might be a good thing to try.”
– Seth Godin
Services
Marketing & Brand Strategy
Creative Concepts & Storytelling
Creation of core ideas that emotionally charge brands and differentiate them from their competition.
Campaign Activation & Development
Planning and execution of multi-channel campaigns that turn attention into action.
Project & Account Management
Structured management of complex marketing projects, budget control, and interface management between stakeholders.
My Partners
I have a large network of partners who can implement concepts and strategies as needed.
Frequently Asked Questions
How do I recognize that my current marketing lacks a "common thread"?
Cohesion lacks when many marketing activities are taking place, but they don’t work together. Campaigns, content, and channels feel isolated, messages change frequently, or the brand is perceived inconsistent.
I often hear sentences like: “We do a lot of marketing, but somehow it doesn’t feel right.” This is where strategic marketing comes in. A clear strategy connects positioning, story, content, and measures towards a common goal—ensuring all activities pull in the same direction.
What are the elements of a consistent marketing strategy?
A consistent marketing strategy combines several central building blocks:
- A clear brand positioning
- A deep understanding of target audiences
- A compelling brand story
- An aligned content and channel strategy
- Clear goals and measurable KPIs
When these elements fit together, a strategy emerges that provides orientation and supports long-term growth.
Which industries benefit most from strategic brand positioning?
Basically, every company benefits from clear positioning. However, it is particularly crucial in markets with high competition or comparable offerings, such as:
- Technology
- Industry and B2B
- Consulting and Services
- Consumer Goods
- Start-ups and Innovation Projects
Strong positioning helps companies establish a clear brand identity, build trust, and develop long-term customer relationships.
When is an external marketing consultant needed?
External marketing consulting is particularly worthwhile when companies need new perspectives, strategic clarity, or additional expertise.
Typical situations include:
- Growth or repositioning
- Market entry or new target groups
- Complex branding or marketing projects
- Lack of a strategic framework in marketing
An outside perspective often helps to clarify things more quickly and identify new possibilities.
How do you develop a successful brand strategy?
Success doesn’t happen by accident. It is based on structured analysis and clear decisions:
Typical steps include:
- Analysis of market, competitors, and target groups.
- Definition of brand identity and positioning.
- Developing a clear brand story
- Derivation of marketing and communication strategies.
- Implementation across content, campaigns, and channels.
A good brand strategy ensures that all marketing efforts are consistent and targeted.