A Tennis Experience in Paris
As part of Roland Garros 2025, the iconic Grand Slam tournament in Paris, we organized a premium event for tennis partners from across Europe to launch the new adidas Ubersonic 5. We used the tournament as a backdrop to invite key partners from France, Italy, Spain, Germany, Benelux, and Denmark to the adihouse in Paris. The core focus was on content creation for the partners’ own social channels. To facilitate this, we organized dedicated interview slots for each group with Tiffany Dittmer (PM for adidas Tennis Footwear) and the legendary Stan Smith (former Grand Slam champion and World No. 1). We also welcomed former French Top 10 player Gilles Simon as a special guest. Set against the stunning atmosphere of the adihouse on the Seine, we produced a variety of high-impact interviews and content formats.
3 Learnings:
- Collaboration with strong partners leads to superior results.
- Preparation and hard work are the foundation of a project’s success.
- A great flow emerges when you let go and allow things to evolve naturally.