{"id":638,"date":"2026-02-26T14:25:10","date_gmt":"2026-02-26T13:25:10","guid":{"rendered":"https:\/\/www.martingebhardt.com\/data-privacy\/"},"modified":"2026-03-20T00:33:53","modified_gmt":"2026-03-19T23:33:53","slug":"data-privacy","status":"publish","type":"page","link":"https:\/\/www.martingebhardt.com\/en\/data-privacy\/","title":{"rendered":"Data Privacy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"638\" class=\"elementor elementor-638 elementor-327\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9889db e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"f9889db\" data-element_type=\"container\" data-e-type=\"container\" id=\"testimonials\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3df41ca e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"3df41ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-215f9d6 elementor-widget elementor-widget-text-editor\" data-id=\"215f9d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Data Protection Declaration<\/h1><p>Data protection is of a particularly high priority for Martin Gebhardt. Use of the website of Martin Gebhardt is generally possible without any indication of personal data. However, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.<\/p><p>The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject, shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to Martin Gebhardt. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.<\/p><p>As the controller, Martin Gebhardt has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g., by telephone.<\/p><h2>1. Definitions<\/h2><p>The data protection declaration of Martin Gebhardt is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used.<\/p><p>In this data protection declaration, we use, inter alia, the following terms:<\/p><h3>a) Personal data<\/h3><p>Personal data means any information relating to an identified or identifiable natural person (\u201cdata subject\u201d).<\/p><h3>b) Data subject<\/h3><p>Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.<\/p><h3>c) Processing<\/h3><p>Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means.<\/p><h3>d) Restriction of processing:<\/h3><p>Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.<\/p><h3>e) Profiling<\/h3><p>Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person.<\/p><h3>f) Pseudonymisation<\/h3><p>Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information.<\/p><h3>g) Controller or controller responsible for the processing<\/h3><p>Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.<\/p><h3>h) Processor<\/h3><p>Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.<\/p><h3>i) Recipient<\/h3><p>Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not.<\/p><h3>j) Third party<\/h3><p>Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.<\/p><h3>k) Consent<\/h3><p>Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject&#8217;s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.<\/p><h2>2. Name and Address of the controller<\/h2><p>Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:<\/p><p>Dr. Martin Gebhardt<br \/>Gro\u00dfer Weiher 13<br \/>91301 Forchheim<br \/>Deutschland<\/p><p>Tel.: +491608842386<br \/>E-Mail: mg@martingebhardt.com<br \/>Website: www.martingebhardt.com<\/p><h2>3. Cookies<\/h2><p>Die Internetseiten von Martin Gebhardt verwenden Cookies. Cookies sind Textdateien, welche \u00fcber einen Internetbrowser auf einem Computersystem abgelegt und gespeichert werden.<\/p><p>The Internet pages of Martin Gebhardt use cookies. Cookies are text files that are stored in a computer system via an Internet browser. By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as previously mentioned, to recognize our website users.<\/p><p>The purpose of this recognition is to make it easier for users to utilize our website.<\/p><p>The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies.<\/p><p>The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, cookies that have already been set may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.<\/p><h2>4. Collection of general data and information<\/h2><p>The website of Martin Gebhardt collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.<\/p><p>When using this general data and information, Martin Gebhardt does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and its advertising, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. Therefore, this anonymously collected data and information is evaluated by Martin Gebhardt statistically and with the aim of increasing data protection and data security in our company, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.<\/p><h2>5. Contact possibility via the website<\/h2><p>The website of Martin Gebhardt contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored.<\/p><h2>6. Comments function in the blog on the website<\/h2><p>Martin Gebhardt offers users the possibility to leave individual comments on individual blog contributions on a blog, which is on the website of the controller. If a data subject leaves a comment on the blog published on this website, the comments made by the data subject are also stored and published, as well as information on the date of the commentary and on the user&#8217;s name (pseudonym) chosen by the data subject. In addition, the IP address assigned by the Internet service provider (ISP) to the data subject is also logged.<\/p><p>If a data subject leaves a comment in the blog published on this website, in addition to the comments left by the data subject, information about the time of comment entry and the username (pseudonym) chosen by the data subject will also be stored and published. Furthermore, the IP address assigned by the data subject&#8217;s Internet service provider (ISP) will be logged. This storage of the IP address is carried out for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content through a comment. The storage of this personal data is therefore in the controller&#8217;s own interest, so that the controller can exculpate themselves if necessary in the event of a legal violation. This collected personal data will not be passed on to third parties, unless such disclosure is legally required or serves the legal defense of the controller.<\/p><h2>7. Routine erasure and blocking of personal data<\/h2><p>The data controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.<\/p><p>If the purpose of storage ceases to apply or a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or erased in accordance with legal provisions.<\/p><h2>8. Rights of the data subject<\/h2><h3>a) Right of confirmation<\/h3><p>Each data subject shall have the right to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed.<\/p><h3>b) Right of access<\/h3><p>Each data subject shall have the right to obtain from the controller free information about his or her personal data stored at any time and a copy of this information.<\/p><ul><li style=\"list-style-type: none;\"><ul><li>the purposes of the processing<\/li><li>the categories of personal data concerned<\/li><li>the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations<\/li><li>where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period<\/li><li>the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing concerning the data subject or to object to such processing<\/li><li>the right to lodge a complaint with a supervisory authority<\/li><li>where the personal data are not collected from the data subject, any available information as to their source<\/li><li>the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject<\/li><\/ul><\/li><\/ul><p>Furthermore, the data subject has the right to obtain information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards relating to the transfer.<\/p><p>If a data subject wishes to exercise this right to information, they may contact an employee of the controller at any time.<\/p><h3>c) Right to rectification<\/h3><p>Each data subject shall have the right to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her.<\/p><p>If a data subject wishes to exercise this right to rectification, they may contact an employee of the controller at any time.<\/p><h3>d) Right to erasure (Right to be forgotten):<\/h3><p>Each data subject shall have the right to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the statutory grounds applies.<\/p><ul><li style=\"list-style-type: none;\"><ul><li>The personal data were collected or otherwise processed for purposes for which they are no longer necessary.<\/li><li>The data subject withdraws their consent on which the processing is based according to Art. 6(1)(a) of the GDPR or Art. 9(2)(a) of the GDPR, and there is no other legal ground for the processing.<\/li><li>The data subject objects to the processing pursuant to Art. 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) of the GDPR.<\/li><li>The personal data was processed unlawfully.<\/li><li>The erasure of personal data is necessary for compliance with a legal obligation under Union law or the law of the Member States to which the controller is subject.<\/li><li>The personal data was collected in relation to information society services offered, in accordance with Art. 8 Para. 1 GDPR.<\/li><\/ul><\/li><\/ul><p>If one of the aforementioned reasons applies and a data subject wishes to arrange for the erasure of personal data stored by Martin Gebhardt, they may contact an employee of the controller at any time. The employee will ensure that the request for erasure is complied with without delay.<\/p><p>If Martin Gebhardt has made the personal data public and our company, as the controller, is obliged to erase the personal data pursuant to Art. 17 Para. 1 GDPR, Martin Gebhardt shall take reasonable measures, including technical ones, taking into account available technology and implementation costs, to inform other controllers processing the published personal data that the data subject has requested the erasure of all links to, or copies or replications of, such personal data, insofar as processing is not required. The employee will take the necessary steps in individual cases.<\/p><h3>e) Right of restriction of processing<\/h3><p>Each data subject shall have the right to obtain from the controller restriction of processing where one of the statutory conditions applies.<\/p><ul><li style=\"list-style-type: none;\"><ul><li>The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.<\/li><li>The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.<\/li><li>The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.<\/li><li>The data subject has objected to processing pursuant to Art. 21 Para. 1 GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.<\/li><\/ul><\/li><\/ul><p>If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by Martin Gebhardt, they may contact an employee of the controller at any time. The employee will arrange for the restriction of processing.<\/p><h3>f) Right to data portability<\/h3><p>Each data subject shall have the right to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format.<\/p><p>Furthermore, in exercising their right to data portability pursuant to Art. 20 Para. 1 GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.<\/p><p>To assert the right to data portability, the data subject may contact Martin Gebhardt at any time.<\/p><h3>g) Right of objection:<\/h3><p>Each data subject shall have the right to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her.<\/p><p>In the event of an objection, Martin Gebhardt shall no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.<\/p><p>If Martin Gebhardt processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning them for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Martin Gebhardt to the processing for direct marketing purposes, Martin Gebhardt will no longer process the personal data for these purposes.<\/p><p>Furthermore, the data subject has the right to object, on grounds relating to their particular situation, to processing of personal data concerning them by Martin Gebhardt for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 Para. 1 GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.<\/p><p>To exercise the right to object, the data subject may contact any employee of Martin Gebhardt directly or another employee. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002\/58\/EC, to exercise their right to object by automated means using technical specifications.<\/p><h3>h) Automated individual decision-making, including profiling<\/h3><p>Each data subject shall have the right not to be subject to a decision based solely on automated processing, including profiling.<\/p><p>If the decision (1) is necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is based on the data subject&#8217;s explicit consent, Martin Gebhardt shall implement suitable measures to safeguard the data subject&#8217;s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view and to contest the decision.<\/p><p>If the data subject wishes to assert rights relating to automated decisions, they may contact an employee of the controller at any time.<\/p><h3>i) Right to withdraw data protection consent<\/h3><p>Each data subject shall have the right to withdraw his or her consent to processing of his or her personal data at any time.<\/p><p>If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the controller at any time.<\/p><h2>9. Data protection provisions about the application and use of Instagram<\/h2><p>The controller has integrated components of the service Instagram on this website. Instagram is a service that may be qualified as an audio-visual platform, which allows users to share photos and videos, as well as disseminate such data in other social networks. The operating company of the services offered by Instagram is Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.<\/p><p>The operating company of Instagram&#8217;s services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.<\/p><p>With each call-up to one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a display of the corresponding Instagram component. In the course of this technical procedure, Instagram gains knowledge of which specific sub-page of our website is visited by the data subject.<\/p><p>If the data subject is logged in to Instagram at the same time, Instagram detects with every call-up to our website by the data subject and for the entire duration of their stay on our website, which specific sub-page the data subject has visited. This information is collected through the Instagram component and associated with the respective Instagram account of the data subject by Instagram. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information thus transmitted are assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.<\/p><p>Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is simultaneously logged in to Instagram at the time of calling up our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If such a transmission of this information to Instagram is not desired by the data subject, they can prevent the transmission by logging out of their Instagram account before calling up our website.<\/p><p>Further information and Instagram&#8217;s applicable data protection provisions can be found at https:\/\/help.instagram.com\/155833707900388 and https:\/\/www.instagram.com\/about\/legal\/privacy\/.<\/p><h2>10. Data protection provisions about the application and use of LinkedIn<\/h2><p>The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is a web-based social network that enables users to connect with existing business contacts and to establish new business contacts. Over 400 million registered individuals use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.<\/p><p>The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For privacy matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.<\/p><p>With each call to our website that is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the data subject to download a corresponding representation of the LinkedIn component. Further information on the LinkedIn plug-ins can be found at https:\/\/developer.linkedin.com\/plugins. In the course of this technical procedure, LinkedIn gains knowledge of which specific subpage of our website is visited by the data subject.<\/p><p>If the data subject is logged into LinkedIn at the same time, LinkedIn recognizes with every call to our website by the data subject\u2014and for the entire duration of their stay on our website\u2014which specific subpage of our website the data subject is visiting. This information is collected through the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject clicks on a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data.<\/p><p>LinkedIn receives information via the LinkedIn component that the data subject has visited our website, provided that the data subject is logged in at LinkedIn at the time of the call to our website; this occurs regardless of whether the data subject clicks on the LinkedIn component or not. If such a transmission of information to LinkedIn is not intended by the data subject, he or she can prevent this by logging out of their LinkedIn account before calling up our website.<\/p><p>LinkedIn offers the possibility to unsubscribe from email messages, SMS messages, and targeted advertisements, as well as to manage advertisement settings at https:\/\/www.linkedin.com\/psettings\/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, who may set cookies. Such cookies can be declined at https:\/\/www.linkedin.com\/legal\/cookie-policy. LinkedIn&#8217;s applicable privacy policy is available at https:\/\/www.linkedin.com\/legal\/privacy-policy. LinkedIn&#8217;s cookie policy is available at https:\/\/www.linkedin.com\/legal\/cookie-policy.<\/p><h2>11. Legal basis for the processing<\/h2><p>Art. 6 Para. 1 lit. a GDPR serves as the legal basis for our company&#8217;s processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6 Para. 1 lit. b GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfillment of tax obligations, the processing is based on Art. 6 Para. 1 lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third parties. Then the processing would be based on Art. 6 Para. 1 lit. d GDPR.<br \/>Finally, processing operations could be based on Art. 6 Para. 1 lit. f GDPR. Processing operations not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator. In this respect, the legislator took the view that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).<\/p><h2>12. Legitimate Interests in Processing Pursued by the Controller or a Third Party<\/h2><p>If the processing of personal data is based on Article 6 Para. 1 lit. f GDPR, our legitimate interest is the conduct of our business for the well-being of all our employees and shareholders.<\/p><h2>13. Duration for which Personal Data will be Stored<\/h2><p>The criterion for the duration of the storage of personal data is the respective statutory retention period. After the expiry of that period, the corresponding data are routinely deleted, provided they are no longer necessary for contract fulfillment or contract initiation.<\/p><h2>14. Statutory or Contractual Provisions for the Provision of Personal Data; Necessity for Contract Conclusion; Obligation of the Data Subject to Provide Personal Data; Possible Consequences of Non-Provision<\/h2><p>We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information on the contractual partner).<br \/>Sometimes it may be necessary for the conclusion of a contract that a data subject provides us with personal data that subsequently must be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Non-provision of the personal data would mean that the contract with the data subject could not be concluded.<br \/>Before providing personal data, the data subject must contact one of our employees. Our employee will clarify to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what consequences the non-provision of the personal data would have.<\/p><h2>15. Existence of Automated Decision-Making<\/h2><p>As a responsible company, we refrain from automated decision-making or profiling.<\/p><h2>16. Data Protection Provisions on the Use of Google Analytics (with Anonymization Function)<\/h2><p>The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering, and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data about from which website a data subject has come to a website (so-called referrers), which sub-pages of the website were accessed or how often and for what duration a sub-page was viewed. Web analysis is predominantly used for the optimization of a website and for the cost-benefit analysis of internet advertising.<\/p><p>The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.<\/p><p>For web analysis via Google Analytics, the controller uses the add-on &#8220;_gat._anonymizeIp&#8221;. By means of this add-on, the IP address of the data subject&#8217;s internet connection is shortened and anonymized by Google if access to our website occurs from a Member State of the European Union or from another contracting state of the Agreement on the European Economic Area.<\/p><p>The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website, and to provide other services related to the use of our website.<\/p><p>Google Analytics places a cookie on the information technology system of the data subject. What cookies are has already been explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. In the course of this technical procedure, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission settlements.<\/p><p>By means of the cookie, personal information, such as the access time, the location from which an access originated, and the frequency of visits to our website by the data subject, is stored. With each visit to our website, these personal data, including the IP address of the internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass on these personal data collected through the technical procedure to third parties.<\/p><p>The data subject can prevent the setting of cookies by our website, as already explained above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.<\/p><p>Furthermore, the data subject has the possibility to object to and prevent the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on under the link https:\/\/tools.google.com\/dlpage\/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject&#8217;s information technology system is later deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person attributable to their sphere of influence, it is possible to reinstall or reactivate the browser add-on.<\/p><p>Further information and Google&#8217;s applicable data protection provisions can be found at https:\/\/www.google.de\/intl\/de\/policies\/privacy\/ and http:\/\/www.google.com\/analytics\/terms\/de.html. Google Analytics is explained in more detail under this link https:\/\/www.google.com\/intl\/de_de\/analytics\/.<\/p><p>This privacy policy was created by the privacy policy generator of DGD Deutsche Gesellschaft f\u00fcr Datenschutz GmbH, which acts as an <a href=\"https:\/\/dg-datenschutz.de\/datenschutz-dienstleistungen\/externer-datenschutzbeauftragter\/\" target=\"_blank\" rel=\"noopener\">external data protection officer in Essen<\/a>, in cooperation with the <a href=\"https:\/\/www.wbs.legal\/\" target=\"_blank\" rel=\"noopener\">data protection lawyers of the law firm WILDE BEUGER SOLMECKE | Rechtsanw\u00e4lte<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Data Protection Declaration Data protection is of a particularly high priority for Martin Gebhardt. Use of the website of Martin Gebhardt is generally possible without any indication of personal data. However, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject. The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject, shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to Martin Gebhardt. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled. As the controller, Martin Gebhardt has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g., by telephone. 1. Definitions The data protection declaration of Martin Gebhardt is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used. In this data protection declaration, we use, inter alia, the following terms: a) Personal data Personal data means any information relating to an identified or identifiable natural person (\u201cdata subject\u201d). b) Data subject Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing. c) Processing Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. d) Restriction of processing: Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future. e) Profiling Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person. f) Pseudonymisation Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information. g) Controller or controller responsible for the processing Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. h) Processor Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller. i) Recipient Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. j) Third party Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data. k) Consent Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject&#8217;s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her. 2. Name and Address of the controller Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is: Dr. Martin GebhardtGro\u00dfer Weiher 1391301 ForchheimDeutschland Tel.: +491608842386E-Mail: mg@martingebhardt.comWebsite: www.martingebhardt.com 3. Cookies Die Internetseiten von Martin Gebhardt verwenden Cookies. Cookies sind Textdateien, welche \u00fcber einen Internetbrowser auf einem Computersystem abgelegt und gespeichert werden. The Internet pages of Martin Gebhardt use cookies. Cookies are text files that are stored in a computer system via an Internet browser. By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as previously mentioned, to recognize our website users. The purpose of this recognition is to make it easier for users to utilize our website. The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, cookies that have already been set may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable. 4. Collection of general data and information The website of Martin Gebhardt collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-638","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Martin Gebhardt | Marketing, Storytelling &amp; Workshops<\/title>\n<meta name=\"description\" content=\"I combine marketing and leadership through authentic stories, impactful campaigns, and inspiring content and workshops.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martin Gebhardt | Marketing, Storytelling &amp; Workshops\" \/>\n<meta property=\"og:description\" content=\"I combine marketing and leadership through authentic stories, impactful campaigns, and inspiring content and workshops.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.martingebhardt.com\/en\/data-privacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Martin Gebhardt\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T23:33:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"24 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/data-privacy\\\/\",\"url\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/data-privacy\\\/\",\"name\":\"Martin Gebhardt | Marketing, Storytelling & Workshops\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/#website\"},\"datePublished\":\"2026-02-26T13:25:10+00:00\",\"dateModified\":\"2026-03-19T23:33:53+00:00\",\"description\":\"I combine marketing and leadership through authentic stories, impactful campaigns, and inspiring content and workshops.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/data-privacy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/data-privacy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/data-privacy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/martin-gebhardt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data Privacy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/\",\"name\":\"Martin Gebhardt\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/#organization\",\"name\":\"Martin Gebhardt\",\"url\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.martingebhardt.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logo-dark.svg\",\"contentUrl\":\"https:\\\/\\\/www.martingebhardt.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logo-dark.svg\",\"width\":3000,\"height\":3000,\"caption\":\"Martin Gebhardt\"},\"image\":{\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Martin Gebhardt | Marketing, Storytelling & Workshops","description":"I combine marketing and leadership through authentic stories, impactful campaigns, and inspiring content and workshops.","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"Martin Gebhardt | Marketing, Storytelling & Workshops","og_description":"I combine marketing and leadership through authentic stories, impactful campaigns, and inspiring content and workshops.","og_url":"https:\/\/www.martingebhardt.com\/en\/data-privacy\/","og_site_name":"Martin Gebhardt","article_modified_time":"2026-03-19T23:33:53+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"24 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.martingebhardt.com\/en\/data-privacy\/","url":"https:\/\/www.martingebhardt.com\/en\/data-privacy\/","name":"Martin Gebhardt | Marketing, Storytelling & Workshops","isPartOf":{"@id":"https:\/\/www.martingebhardt.com\/en\/#website"},"datePublished":"2026-02-26T13:25:10+00:00","dateModified":"2026-03-19T23:33:53+00:00","description":"I combine marketing and leadership through authentic stories, impactful campaigns, and inspiring content and workshops.","breadcrumb":{"@id":"https:\/\/www.martingebhardt.com\/en\/data-privacy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.martingebhardt.com\/en\/data-privacy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.martingebhardt.com\/en\/data-privacy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/www.martingebhardt.com\/en\/martin-gebhardt\/"},{"@type":"ListItem","position":2,"name":"Data Privacy"}]},{"@type":"WebSite","@id":"https:\/\/www.martingebhardt.com\/en\/#website","url":"https:\/\/www.martingebhardt.com\/en\/","name":"Martin Gebhardt","description":"","publisher":{"@id":"https:\/\/www.martingebhardt.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.martingebhardt.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.martingebhardt.com\/en\/#organization","name":"Martin Gebhardt","url":"https:\/\/www.martingebhardt.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.martingebhardt.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.martingebhardt.com\/wp-content\/uploads\/2026\/02\/logo-dark.svg","contentUrl":"https:\/\/www.martingebhardt.com\/wp-content\/uploads\/2026\/02\/logo-dark.svg","width":3000,"height":3000,"caption":"Martin Gebhardt"},"image":{"@id":"https:\/\/www.martingebhardt.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/pages\/638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/comments?post=638"}],"version-history":[{"count":0,"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/pages\/638\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/media?parent=638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}