{"id":1641,"date":"2026-04-04T22:24:18","date_gmt":"2026-04-04T20:24:18","guid":{"rendered":"https:\/\/martin.chapter-studios.de\/projekte\/personal-branding-workshop\/"},"modified":"2026-04-04T22:25:31","modified_gmt":"2026-04-04T20:25:31","slug":"personal-branding-workshop","status":"publish","type":"projekte","link":"https:\/\/www.martingebhardt.com\/en\/projekte\/personal-branding-workshop\/","title":{"rendered":"Personal Branding Workshop"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>How do I tell my story?<\/strong><\/h2>\n\n<p>During the winter semester of 2025\/26, I had the opportunity to conduct a Personal Branding Workshop at Hof University of Applied Sciences (FH Hof) and the Einstein 1 Startup Center. In this session, participants took a deep dive into their own identities: Which life moments have shaped you? What experiences\u2014personal or professional\u2014have you gathered? And how can your values, strengths, and attitudes be woven into a cohesive story that truly fits you?<br\/>Our goal was to find the &#8220;common thread&#8221; (the roten Faden) in each participant&#8217;s life, enabling them to communicate their story with confidence and conviction during elevator pitches or networking events. The participants brought a wealth of personal stories to the table, leading to lively discussions. I designed this format with numerous practical exercises aimed at helping people tell their stories authentically, incorporating moments for self-reflection and mental clarity. By the end of the session, we were able to hear several powerful personal narratives directly from the group.<br\/>       <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>3 Learnings<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Self-Investment Pays Off: Whether you are self-employed or looking for your next career move, taking the time to reflect on your personal brand is always worth it.<\/li>\n\n\n\n<li>Get Concrete: Practical exercises are essential; they provide the spark needed to start the journey or keep the momentum going.<\/li>\n\n\n\n<li>The Power of Openness: Following the principle of voluntary participation, once people choose to open up, entirely new perspectives emerge.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>During the winter semester of 2025\/26, I had the opportunity to conduct a Personal Branding Workshop at Hof University of Applied Sciences (FH Hof) and the Einstein 1 Startup Center.<\/p>\n","protected":false},"featured_media":1640,"template":"","kategorien-projekte":[60],"tags-projekt":[],"class_list":["post-1641","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorien-projekte-workshops"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personal Branding Workshop - Martin Gebhardt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.martingebhardt.com\/en\/projekte\/personal-branding-workshop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal Branding Workshop - Martin Gebhardt\" \/>\n<meta property=\"og:description\" content=\"During the winter semester of 2025\/26, I had the opportunity to conduct a Personal Branding Workshop at Hof University of Applied Sciences (FH Hof) and the Einstein 1 Startup Center.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.martingebhardt.com\/en\/projekte\/personal-branding-workshop\/\" \/>\n<meta property=\"og:site_name\" content=\"Martin Gebhardt\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-04T20:25:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.martingebhardt.com\/wp-content\/uploads\/2026\/04\/W_Personal-Branding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1847\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/projekte\\\/personal-branding-workshop\\\/\",\"url\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/projekte\\\/personal-branding-workshop\\\/\",\"name\":\"Personal Branding Workshop - Martin Gebhardt\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/projekte\\\/personal-branding-workshop\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/projekte\\\/personal-branding-workshop\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.martingebhardt.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/W_Personal-Branding.jpg\",\"datePublished\":\"2026-04-04T20:24:18+00:00\",\"dateModified\":\"2026-04-04T20:25:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/projekte\\\/personal-branding-workshop\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/projekte\\\/personal-branding-workshop\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/projekte\\\/personal-branding-workshop\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.martingebhardt.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/W_Personal-Branding.jpg\",\"contentUrl\":\"https:\\\/\\\/www.martingebhardt.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/W_Personal-Branding.jpg\",\"width\":2560,\"height\":1847,\"caption\":\"Blaue Moderationskarte mit der Aufschrift \\\"My Superpower\\\" \u2013 \u00dcbung aus einem Workshop von Dr. Martin Gebhardt\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/projekte\\\/personal-branding-workshop\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/martin-gebhardt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projekte\",\"item\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/projekte\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Personal Branding Workshop\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/\",\"name\":\"Martin Gebhardt\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/#organization\",\"name\":\"Martin Gebhardt\",\"url\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.martingebhardt.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logo-dark.svg\",\"contentUrl\":\"https:\\\/\\\/www.martingebhardt.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logo-dark.svg\",\"width\":3000,\"height\":3000,\"caption\":\"Martin Gebhardt\"},\"image\":{\"@id\":\"https:\\\/\\\/www.martingebhardt.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personal Branding Workshop - Martin Gebhardt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.martingebhardt.com\/en\/projekte\/personal-branding-workshop\/","og_locale":"en_US","og_type":"article","og_title":"Personal Branding Workshop - Martin Gebhardt","og_description":"During the winter semester of 2025\/26, I had the opportunity to conduct a Personal Branding Workshop at Hof University of Applied Sciences (FH Hof) and the Einstein 1 Startup Center.","og_url":"https:\/\/www.martingebhardt.com\/en\/projekte\/personal-branding-workshop\/","og_site_name":"Martin Gebhardt","article_modified_time":"2026-04-04T20:25:31+00:00","og_image":[{"width":2560,"height":1847,"url":"https:\/\/www.martingebhardt.com\/wp-content\/uploads\/2026\/04\/W_Personal-Branding.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.martingebhardt.com\/en\/projekte\/personal-branding-workshop\/","url":"https:\/\/www.martingebhardt.com\/en\/projekte\/personal-branding-workshop\/","name":"Personal Branding Workshop - Martin Gebhardt","isPartOf":{"@id":"https:\/\/www.martingebhardt.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.martingebhardt.com\/en\/projekte\/personal-branding-workshop\/#primaryimage"},"image":{"@id":"https:\/\/www.martingebhardt.com\/en\/projekte\/personal-branding-workshop\/#primaryimage"},"thumbnailUrl":"https:\/\/www.martingebhardt.com\/wp-content\/uploads\/2026\/04\/W_Personal-Branding.jpg","datePublished":"2026-04-04T20:24:18+00:00","dateModified":"2026-04-04T20:25:31+00:00","breadcrumb":{"@id":"https:\/\/www.martingebhardt.com\/en\/projekte\/personal-branding-workshop\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.martingebhardt.com\/en\/projekte\/personal-branding-workshop\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.martingebhardt.com\/en\/projekte\/personal-branding-workshop\/#primaryimage","url":"https:\/\/www.martingebhardt.com\/wp-content\/uploads\/2026\/04\/W_Personal-Branding.jpg","contentUrl":"https:\/\/www.martingebhardt.com\/wp-content\/uploads\/2026\/04\/W_Personal-Branding.jpg","width":2560,"height":1847,"caption":"Blaue Moderationskarte mit der Aufschrift \"My Superpower\" \u2013 \u00dcbung aus einem Workshop von Dr. Martin Gebhardt"},{"@type":"BreadcrumbList","@id":"https:\/\/www.martingebhardt.com\/en\/projekte\/personal-branding-workshop\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/www.martingebhardt.com\/en\/martin-gebhardt\/"},{"@type":"ListItem","position":2,"name":"Projekte","item":"https:\/\/www.martingebhardt.com\/en\/projekte\/"},{"@type":"ListItem","position":3,"name":"Personal Branding Workshop"}]},{"@type":"WebSite","@id":"https:\/\/www.martingebhardt.com\/en\/#website","url":"https:\/\/www.martingebhardt.com\/en\/","name":"Martin Gebhardt","description":"","publisher":{"@id":"https:\/\/www.martingebhardt.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.martingebhardt.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.martingebhardt.com\/en\/#organization","name":"Martin Gebhardt","url":"https:\/\/www.martingebhardt.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.martingebhardt.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.martingebhardt.com\/wp-content\/uploads\/2026\/02\/logo-dark.svg","contentUrl":"https:\/\/www.martingebhardt.com\/wp-content\/uploads\/2026\/02\/logo-dark.svg","width":3000,"height":3000,"caption":"Martin Gebhardt"},"image":{"@id":"https:\/\/www.martingebhardt.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/projekte\/1641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/projekte"}],"about":[{"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/types\/projekte"}],"version-history":[{"count":0,"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/projekte\/1641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/media\/1640"}],"wp:attachment":[{"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/media?parent=1641"}],"wp:term":[{"taxonomy":"kategorien-projekte","embeddable":true,"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/kategorien-projekte?post=1641"},{"taxonomy":"tags-projekt","embeddable":true,"href":"https:\/\/www.martingebhardt.com\/en\/wp-json\/wp\/v2\/tags-projekt?post=1641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}